Operator / Builder / Endurance Athlete

Max
Smith.

I walk into any situation and build the systems and relationships that make it work. Builder of Showgoer. Committed to emptying the tank.

Max at 29029 Everesting summit, Whistler 2022
29029 / WHISTLER / 2022
Scroll
01 / By the numbers

The proof.

Physical Pursuits
01
0ft
29029 EverestingClimbed Mt. Everest equivalent in 36 hours · Whistler 2022
02
1
Marathon ChallengeTrained for 3 weeks to raise for ALF. Ran the next available marathon. Montana 2023.
03
$0
Raised for ALFAcross two marathons. American Liver Foundation. For my late pops.
Professional Wins
04
0%
Churn ReducedOver 8 months. Stabilized customer base for The Expert Press. Built the system from zero.
05
0%
Renewal RateGrew ARR and maximized CLV through close attention to customer and product detail.
06
0+
Media PlacementsEarned for customers across 3.5 years. Cross-functional execution from onboard to publish.
02 / Active Mission

NYC Marathon 2026.

Raising for American Liver Foundation
In honor of my dad
$2,105 of $5,000 goal
Follow Along / Donate
03 / The Grind

Live for those
who can't.

The Mountain · Whistler 2022

29029 Everesting is exactly what it sounds like. You climb the equivalent of Mt. Everest, 29,029 vertical feet, in 36 hours. Same mountain, again and again, until you've earned the red hat that signifies what very few have done.

29029 produced a short film about my training journey and my amazing coach. The full story is in the video.

The Details
Vertical29,029 ft
Window36 hours
MountainWhistler, BC
Year2022
FILM / 29029 PRODUCTION WHISTLER · 2022
The Marathon · Helena, Montana 2023

In May, I told my network I'd run a marathon on Labor Day. For every $250 I raised, I'd move the date up by a week. By the end of week one, I had $2,000 and three weeks to train.

I signed up for the Governor's Cup in Helena, Montana. Never been to Montana. Never run a marathon. The course was at elevation. I had three weeks.

Good cause. Hard thing. So I went.

The Details
Distance26.2 mi
Training3 weeks
RaceGovernor's Cup · Helena, MT
Year2023
Max running the Governor's Cup Marathon, Helena Montana 2023
Crossing the finish at Governor's Cup
Post-race with medals at Governor's Cup
04 / What I build

The work.

Founder · 2025
Showgoer
A digital concert passport app for live music obsessives. Built solo as a passion project. Now in App Store review with 30 active beta users. Zero paid marketing.
Builder · 2026
AI-Native Builder
Building websites, brands, and tools using modern AI-native workflows (Claude Code, Cowork, Bolt.new). First client: The Creator Collective, a UGC agency. Created their first marketing site in 3 days, iterated for a month based on founder feedback.
H2Tab · 2026
UGC Creator
UGC creator for an emerging hydration and wellness CPG brand. Producing organic content that speaks to people who care about what goes into their body.
04.25 / Built solo

Showgoer.

A digital concert passport for live music obsessives. Track every show. Rate every set. Earn your wall of tickets. In App Store review.

Showgoer ticket wallet
The Wallet
Showgoer profile and stats
The Profile
Showgoer social feed
The Feed
04.5 / In the wild

H2Tab reel.

UGC I created for H2Tab. The content lives where it should: short, vertical, in-the-moment.

1 / 6
REEL · 01
REEL · 02
REEL · 03
REEL · 04
REEL · 05
REEL · 06
05 / The Path

Where I've been.

JUL 2023 — NOW
Director of Operations
The Expert Press
JAN 2023 — JUN 2023
Market Analyst
The Expert Press
MAY 2021 — DEC 2022
Promotional Strategy Analyst
PointsBet
2017 — 2021
University of Arizona
Eller College / MIS, Cum Laude
Download Full Resume
06 / In rotation

My current
cassette.

I'm a music nerd. It's a true passion of mine. Music says a lot about someone. I update this frequently. Listen along with an open heart.

Let's
build.
BoulderTucsonAustinNYC