Operator / Builder / Endurance Athlete

Max
Smith.

I walk into any situation and build the systems and relationships that make it work. Builder of Showgoer. Committed to emptying the tank.

Max at 29029 Everesting summit, Whistler 2022
29029 / WHISTLER / 2022
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01 / By the numbers

The proof.

Physical Pursuits
01
0ft
29029 EverestingClimbed Mt. Everest equivalent in 36 hours · Whistler 2022
02
1
Marathon ChallengeTrained for 3 weeks to raise for ALF. Ran the next available marathon. Montana 2023.
03
$0
Raised for ALFAcross two marathons. American Liver Foundation. For my late pops.
Professional Wins
04
0%
Churn ReducedOver 8 months. Stabilized customer base for The Expert Press. Built the system from zero.
05
0%
Renewal RateGrew ARR and maximized CLV through close attention to customer and product detail.
06
0+
Media PlacementsEarned for customers across 3.5 years. Cross-functional execution from onboard to publish.
02 / Active Mission

NYC Marathon 2026.

Raising for American Liver Foundation
In honor of my dad
$2,512 of $5,000 goal
Follow Along / Donate
03 / What I build

The work.

Founder · 2025
Showgoer
A digital concert passport app for live music obsessives. Built solo as a passion project. Now live in the App Store. Zero paid marketing.
Builder · 2026
AI-Native Builder
Building websites, brands, and tools using modern AI-native workflows (Claude Code, Cowork, Bolt.new). First client: The Creator Collective, a UGC agency. Created their first marketing site in 3 days, iterated for a month based on founder feedback.
H2Tab · 2026
UGC Creator
UGC creator for an emerging hydration and wellness CPG brand. Producing organic content that speaks to people who care about what goes into their body.
03.25 / Built solo

Showgoer.

A digital concert passport for live music obsessives. Track every show. Rate every set. Earn your wall of tickets. Now live in the App Store.

Showgoer ticket wallet
The Wallet
Showgoer profile and stats
The Profile
Showgoer social feed
The Feed
Download on the App Store

UGC content.

Organic short-form I write, shoot, and edit for H2Tab. Over 5,500 units sold in three months on zero ad spend.

01 / 07
Auto-cycling
REEL · 01
04 / The Path

Where I've been.

JUL 2023 — NOW
Director of Operations
The Expert Press
JAN 2023 — JUN 2023
Market Analyst
The Expert Press
MAY 2021 — DEC 2022
Promotional Strategy Analyst
PointsBet
2017 — 2021
University of Arizona
Eller College / MIS, Cum Laude
Download Full Resume
05 / In rotation

My current
cassette.

I'm a music nerd. It's a true passion of mine. Music says a lot about someone. I update this frequently. Listen along with an open heart.

Let's
build.
BoulderTucsonAustinNYC